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This site had the following in the homepage, "Why buy your tires from us? Buying new tires in Miami doesnt have to be intimidating." Our analyzers noticed that the web site stated " We are certified professionals and a top representative of Michelin Tire." The Website also stated " We will assist and answer any questions you may have to help you come to a decision. To get the most out of your tires like maximum mileage, safety and wear, youll need to properly maintain them. With help from your local Michelin dealer we will educate you on any questions you may have regarding proper maintenance." The website's header had tires as the most important keyword. It was followed by tire, store, and best tires for a truck which isn't as highly ranked as tires. The next words the site uses is new tires on sale. suv tires sale was also included and could not be understood by search parsers.